I
am writing this post because CreakyJoints has brought it to the attention of
its page followers that Facebook has changed its algorithms, which in this case
means that it changes the way pages are seen.
Because
of this change, at most only 1% of page followers will see any given post.
For
example, due to this change, of CreakyJoints nearly 70,000 page followers, at
most 700 will be able to see any given post.
For
large non-profits that have the budget to pay for Facebook ads, this change
won’t really impact them.
But
for smaller non-profits who do not have a budget to pay for Facebook ads, and
who rely on their page followers, this change means that their reach is going
to be significantly smaller than it used to be (read from 70,000 to only
700).
CreakyJoints
isn’t the only site that will be impacted by this change. Many of the chronic illness pages that I
follow on Facebook will be negatively impacted because of this policy.
Facebook
is great in many ways. It connects
people from around the country and world that would not know each other
otherwise. And this can be so critical
when dealing with a chronic illness.
But
Facebook has certainly struggled over the years with constantly changing
privacy policies, and now policies that focus solely on the bottom line rather
than on keeping Facebook free for those who need it to be.
There
are Facebook haters everywhere. There
are even “I Hate Facebook” groups on Facebook (which is a little contradictory,
but oh well, they do exist).
So
whether or not you hated Facebook before, you might want to hate it now,
because it severely limits the posts you will see from the pages that you like,
and disregards the needs of non-profits, many of which you may be a supporter
of.
It’s
time that we stand up to Facebook collectively, and demand that they change the
algorithms so that they don’t disproportionately have a negative impact on
non-profit organizations, and in this case, specifically, patient advocacy
organizations.
CreakyJoints
has a petition on change.org that has collected over 16,500 signatures in the
past two weeks.
25,000
signatures are needed in order for the organization to be able to sit down with
Facebook and voice concern about this policy in person.
For
more information about this, or to sign the petition to encourage Facebook to
change the algorithm so that it does not negatively impact non-profits, visit: https://www.change.org/petitions/keep-facebook-free-for-non-profits.
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